When requesting an estimate, the following information should be submitted:

  • Name of job
  • Quantity
  • Stock (brand, weight, text or cover, finish and color)
  • Open size
  • Finished size
  • If a booklet / brochure, please let us know if the text and cover are the same stock (self-cover) or if the cover stock is different from the text (text + cover)
  • If a self-cover booklet, how many total pages
  • If a text + cover, how many pages are there in addition to the cover
  • Type of proof required (pdf, hard color, blueline)
  • How many colors and sides printed
  • What are the colors of the inks used (cmyk, PMS, black)
  • Are there bleeds
  • Are there any coatings
  • Bindery / Finishing (saddle stitch, wire-o, perfect, notch)
  • Folding
  • Numbering (start # and ink color of numbers)
  • Full or partial perforations
  • Die cutting
  • Drilling
  • Scoring
  • Padding
  • Shrink wrapping
  • Hand Assembly
  • Special or bulk packaging



The printer will always assume the client will supply electronic artwork in a widely used graphic program compatible with the printer’s prepress software.